PASBAN Brain Awareness Week “Brainy Being”

March 15 – 20, 2023

PASBAN is taking the lead this year to notify the importance of studying the science behind how mental well-being is connected with brain health. Though well-being scientists from diverse fields recommend maintaining brain health to improve human well-being. This year our effort is based on the current state of science and is consistent with what we know may help foster better brain health. The whole week will be part of a global campaign launched by the Dana Foundation to raise awareness about the brain. We believe this discussion is so important, particularly because of a growing academic and public interest in information related to brain health and related complex topics.


There is an immense burden of mental health and well-being threats with exposure to unfavorable socio-political, economic, and environmental circumstances – including poverty, violence, inequality, natural disasters, and environmental deprivation in Pakistan. This highlighted the need to explore the significance of brain health and the role of well-being in saving lives and empowering people to live their best lives. However, the challenges are diverse that hinder the awareness not only among researchers and academics to focus on brain health specifically but also among the general public who doesn’t get the chance to know about the role of brain health in well-being.

During the global crisis, the dire need to focus on brain health and well-being has been navigated and derived as a prospective agent of hope. With the inclusion of the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States, shared a blueprint for peace and prosperity for people and the planet, now and into the future. The principal aim is to bring together brain health experts and practitioners in higher education to assess and address the urgent need for a more effective, radical, and creative approach to bringing understanding of the brain and its health among staff, students, local communities, and cities, and partnering across corporate and government sectors. Pakistan is doing poorly on the global Well-being index; many indicators that measure living conditions fail to measure what people think and feel about their lives, such as the quality of their relationships, their positive emotions, and resilience, the realization of their potential, or their overall satisfaction with life—i.e., their “well-being.” So tracking these conditions is important for public policy as well. 

We at PASBAN are very keen to bring all the like-minded people on board to join the initiative in raising awareness toward brain health. 

#IBRO #DanaFoundation #BrainAwarenessWeek #Pakistan #2023